As the backbone of your online presence, every type of communication, piece of content, or advertisement that you put online will drive the consumer back to your website. As such, it’s important that your website gives consumers a clear idea of what your brand is about and what types of products or services you offer.Your website serves as that “home base” where you can send customers when they want to make a purchase or learn more about a particular product or service you offer.
How the team at Oh Puhleeez designs & develops the perfect website for your business
In addition to creating world-class enterprise solutions, oh puhleeez builds and maintains websites, microsites, landing pages, mobile sites and native iOS/Android applications across all platforms. We specialise in creating a seamless experience on any device. We provide project management, technical strategy and architecture, solution design, application development, platform integration services, database and data management, infrastructure management and application lifecycle management solutions.
As a designer or small business owner, you need to be familiar with all the different kinds of web pages out there, so you can decide which will meet your needs. Studying what competitors chose and conducting testing allow you to create the perfect format for each brand and their customer base.
Here are the different types of websites:
1. Homepages
The homepage is your site’s main hub and serves as the face of a brand.
Your homepage helps site visitors get to different areas of the site, and it can also serve as a conversion funnel. Because most people come to you through your homepage, this is where design matters most.
A homepage can take on many different forms, but while designing it’s important to remember the purpose of the homepage as the main navigation and point of interest for site visitors. We make it clear what the business is and offer the unique value proposition (UVP) upfront. We establish the site’s hierarchy and navigation structure on the homepage. We utilize your brand’s color palette, logo and images highly relevant to the business. The homepage sets the tone for the business’ image, so it should tell a story about who you are through images and word
2. Magazine websites
A magazine website features articles, photos and videos that are informational and educational. The magazine website type works well for informational websites, particularly publications from universities and organizations.
Users should see a similar layout no matter what day they land on your homepage, and each article must have a similar layout and navigation. We keep in mind how responsive the overall design is to different screen sizes to make sure your content is easily readable both on desktops and smartphones
3. E-commerce websites
An e-commerce website is an online shopping destination where users can purchase products or services from your company.
A robust e-commerce web page makes it easy to browse products, filter by categories, highlight special sales and make purchases.
4. Blogs
A blog features regularly updated articles, photos and videos. Blogs started with more casual, personal content compared to magazines. But since then, the lines have blurred, and now it’s extremely common for major brands and businesses to have their own blog. Adding expert content improves the overall credibility of a company or an individual. Blogs also provide material for social media posts and email campaigns.
5. Portfolio websites
A portfolio website allows creative professionals a place for showcasing their best work. This is perfect for artists, writers, designers, filmmakers, furniture builders—you name it.
As we build a portfolio, there’s no need to add every single project you’ve ever worked on. Instead, we focus on creating categories of items and highlighting the best work from each category. A portfolio website is a bit more creative by nature, so this is the place to try unique layouts and add in interesting features.
6. Landing pages
A landing page is a specific page type created for a marketing campaign that drives visitors to take a specific action.
The content on a landing page should be limited and point toward the call-to-action (CTA) you’d like the user to take. We allow plenty of white space around your CTA and save elements not related to the purpose of that campaign for other pages.
7. Social media websites
There are approximately 2.77 billion people on social media with dozens of different platforms available. No matter who your target audience is, you’ll probably find them on Facebook or Twitter or Instagram or Snapchat or LinkedIn. Although you can’t redesign the platforms themselves, you do have some control over the look of your page, and you can create content that drives social media shares.
Go for a consistent look across all your social media pages and web pages, so users instantly know your brand is behind the page. Use the same logo and color choices. Choose a specific voice and personality that shines across all content.
When creating content, we focus on things that have a high potential of being shared on social media, such as entertaining videos, infographics, memes, in-depth reports and free offers.
8. Directory and contact pages
A directory or contact page is a place where users can connect with you or others.
This type of website works well when you want to list a repository of businesses or people within an organization. For example, a local restaurant directory features eateries in the area with menus, price ranges, phone number and reviews.
The nature of an organization creates an opportunity for a directory website.
