As a business person you would definitely know the importance of growing your business by means of marketing strategies. Marketing is the best way possible to take your entire business to a higher level. Oh Puhleeez is one of the best Google promotion service provider who has years of experience. Corporate communications is how you communicate as a business, both externally and internally. It incorporates people’s understanding of, and interactions with, your brand. It is about what they see (logos and images), what they read or hear (in your media relations, corporate leaflets, brochures and annual reports) and how well you listen to them (face-to-face, by phone or on social media). Corporate communications are mainly done with the help of online tools like Mails, Social Media, Press release and so on
Our team has a range of experiences in corporate communications and has worked with a wide variety of companies in a number of different industries. We are experts in creating and nurturing positive images for organisations. We invest time upfront to understand your corporate objectives before creating a bespoke communications strategy, identifying key audiences, tools and evaluation methods to suit you. A dedicated account manager is assigned to your company/brand and clear monitoring and evaluation will be agreed.
We use a broad range of communications tools to best meet client requirements, including branding, internal/employee communications, media relations, design, websites, social media, crisis communications, media training and marketing.
For companies that want to succeed professional corporate communications are a must.
Media and Public Relations
This refers to the way in which a company or organization communicates with the general public, including the media, by:
- 1) Organizing news conferences, product launches, and interviews, and creating materials (banners, flyers, etc.) for such events
- 2) Writing and distributing press releases to the media to garner coverage
- 3) Monitoring the news for mentions of the organization, its product, and key employees such as stakeholders and members of management
- 4) Devising a plan to address unfavorable press coverage or misinformation
Customer Communications and Marketing
Though most businesses still differentiate between their marketing and communication departments, the lines between the two have begun to blur in recent years. Corporate communication strategy often impacts marketing strategy, and vice versa, which has increased cooperation and collaboration between the two functions.
It is not uncommon, therefore, for members of the communication department to help generate various marketing materials and general customer communications, including:
- 1) Marketing emails
- 2) Brochures
- 3) Flyers
- 4) Newsletters
- 5) Website copy
- 6) Social Media Strategy
Crisis communication refers to the specific messaging that a company (or individual) portrays in the face of a crisis or unanticipated event which has the potential to damage their reputation or existence. In the event of such a crisis, it is the responsibility of the communications department to create a strategy to address it (often done with the aid of outside experts) which may include:
- 1) Organizing interviews and news briefings for company representatives to discuss the issue at hand
- 2) Advising company representatives on what to say and how to say it when speaking with members of the media
- 3) Communicating with attorneys, government regulators, emergency responders, and politicians as necessary
- 4) Generally protecting the organization’s reputation and ability to do business
Exactly what constitutes a “crisis” will depend on the type of organization but may include anything from workplace accidents and violence to business struggles to product defects, chemical spills, litigation, and more
In addition to being responsible for communicating the organization’s message with external audiences, most communications teams will play at least some role in internal communications, including:
- 1) Drafting emails and memos announcing company news and initiatives
- 2) Compiling employee resources (such as information about employee benefits)
- 3) Creating printed materials, such as employee handbooks or flyers
- 4) Facilitating group brainstorming sessions and training sessions amongst employees
- 5) Managing internal blogs, newsletters, or other publications
Internal communication is often done at the direction of or in partnership with the human resources management team.