Our client Chaitali Shah is an India based gemologist as well as jewellery designer who specializes in exclusive and trendy handcrafted pieces of jewellery. Recently they have expanded their business in USA. They also believe in giving back to the society so they undertook a few Care Projects whose proceeds are reinvested in helping needy artisans. They believe jewellery making is an art as well as a science with the end result being premium pieces embedded with powerful design aesthetics.
The client came to us with the challenge of growing their presence on social media.
We discussed with the client how they wanted their brand to be represented and we developed our strategies accordingly. We started with making a grid of posts on their social media page which gave it a powerful aesthetic appeal which is in line with their brand vision. We also optimized their bio and created story highlights to depict certain elements that they wanted. We also created reels and other story posts displaying their products in an artistic and tasteful manner with the use of suitable hashtags in caption to increase the reach and engagement of their account.
Chaitali Shah's social media profile grew by leaps and bounds as a result of the new style and approach, and she began receiving more inquiries about their products. The growth of their social media accounts resulted in improved brand recognition, with a 70% conversion rate on product inquiries