It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, the users and engagement on major platforms just keep increasing.
How the team at Oh Puhleeez builds your social media marketing strategy?
If you’re overwhelmed or don’t know where to start, you’re definitely not alone. We are there to figure it out and help you stand out of the crowd. Because social media isn’t as straightforward as it used to be. Not by a long shot.
From choosing the right channels to figuring out your content strategy, analysis paralysis is a serious problem for marketers today. That’s why we put together a comprehensive guide to creating a social media marketing plan from scratch specially designed for your needs. It usually starts with having a consistent presence on social media. Close to three billion people (3,000,000,000!) use social media and the figures are mounting day by day. We at Oh Puhleeez ensure that the clients are maximizing their reach on Social Media. We publish great content that the audience likes, at the right timing and frequency.
So here’s what we do!
1. Set meaningful social marketing goals
2. Research your target audience
3. Establish your most important metrics
4. Analyze your competition
5. Create and curate engaging content
6. Make timeliness a top priority
7. Assess your results and optimize
8. Communicate goals, challenges and wins with your team
Why Oh Puhleeez for social media?
Our team of social media specialists and content developers work with you to unleash your brand’s potential in a complex social landscape. We do this by publishing content that resonates, connect, finding relevant conversations for your brand and participating in the dialogue. And we do it nimbly, so that we can engage in meaningful conversations when they matter most. Engagement would indirectly lead to conversions as well.
Crisp & eye-catchy content
Content that’s worth admiring, that’s worth saving & sharing. To create that content, we work through three lenses—your brand’s message, insight-based audience analysis and specific social media platform nuances—and find the sweet spot, where they all intersect. This guides the stories we create, based on what your audience wants, and how they’ll consume it in each platform. Keeping in mind the brand’s USP, values & purpose
Return on investment
Survival is the initial factor for most of the brands that switch to online platforms. Everything our social programme delivers is designed to ladder up to your brand’s key goals and to maximize ROI, we measure often. We track our strategies and their impact on a holistic mix of bought, earned and owned media.
Social happens in real-time, all the time, so a top-notch content calendar extends far beyond planned posts. You have to be adaptive to be part of the topics that have people talking. Our social listening tools allow us to identify trends that align with your brand values, and quickly create the kind of unique, ad hoc content that engages your audience and keeps them talking.